Consumer behaviour is a crucial management concept. This is because organisations focus too much on analysing consumer behaviour and then developing strategies based on them. Consumer behaviour is defined as the study of individuals...
What is Marketing Research? Marketing research is gathering and analysing data related to marketing strategies of products and services through different methods. There are qualitative as well as quantitative methods used for carrying out...
IT is a critical subject and requires extensive knowledge of the technical things for the students to excel. Information technology is about using computers and telecommunications for retrieving data and transmitting it effectively. With...
Contingency management is crucial for organisations as risks can come up anytime and at any moment. In such cases, it is vital that one is prepared to manage those risks and changes well. For...
Perdisco is a familiar name for students pursuing business subjects. It is an e-learning resource that can help students with different studies. Perdisco is developed from a Latin word, meaning comprehensive learning. The key...
Exams giving sleepless nights? Stressed between doing assignments and preparing for your examination? We understand the problems faced by students when their exams are just approaching and they hardly have any left to prepare....
For a management student, corporate culture is a common term used in the textbook. Corporate culture, also known as organisational culture, is an important management concept that is the attitude and values determining the...
Are you stuck with a marketing assignment and don’t know how to manage it within the deadline? Is your coursework ruining your mental peace? Are you unable to focus on other things in your...
Finance is not just about managing money but a study of the market, future of the organisation, mergers and acquisitions and many other things. A finance student has to be thorough with all these...
The hotel industry is booming and the demand for skilled professionals in this industry is on a constant rise. Hospitality courses and degrees are extremely popular among students because of their high scope. One...
